Designed a semantic data modeling tool with agentic AI support, enabling business users to create segments without understanding complex data joins. This solves one of the biggest pain points in the CDP and lays the foundation for natural language/AI-driven workflows

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Defined the North Star vision for Machine Learning model workflows, leveraging agentic AI to improve adoption among data scientists; vision was adopted by PMs to shape the product roadmap and used in executive storytelling.

Mentored and led a cross-functional team in Oracle’s AI Agent Hackathon, where the team built an agent to create ML models. The project was shortlisted as a finalist, and its success accelerated the product roadmap, a feature originally planned for the following year was pulled into an earlier release based on the hackathon proof.

Created the vision for industry-specific data model extensions, enabling customers to quickly tailor the CDP to their needs without custom building from scratch. This work was showcased at Oracle CloudWorld and received positive feedback from analysts and partners.

Designed a self-serve data transformation tool for system integrators and data engineers, allowing data manipulation and aggregation within the CDP. Previously, onboarding teams spent weeks building custom API solutions; the new tool made this process scalable and customer-driven.

Volunteered to take on cross-team projects outside the CDP, currently designing a solution to streamline handoffs between service agents working on the same service ticket. By leveraging CDP experience in complex workflows, extended influence beyond the immediate team and contributed to org-wide efficiency.

Built the MVP of Oracle Unity CDP as a 0→1 product, moving from concept to production in 18 months. As the sole designer, operated in a fast-paced, startup-like environment within a large enterprise — figuring out workflows, design patterns, and processes on the go. Owned critical features including data modeling, ingestion, and integrations, running workshops, prototyping, and collaborating with global dev teams in agile sprints.

Led the redesign of Oracle Unity to adopt the nascent Redwood Design System, at a time when its definition was still evolving. Took initiative to make critical design decisions and adapt workflows on the go, balancing technical constraints with user experience. Spearheaded early adoption, making Unity one of the first products to showcase Oracle’s modernized design language and aligning distributed stakeholders around a shared vision.

Served on a “speed design” team to revamp HCM workflows in response to competitive pressures. Designed new flows for Employee Directory and Payroll information, contributing to Oracle’s market positioning.

Ambassador and mentor for Oracle’s Design Internship Program (2020–2024), actively involved in hiring, onboarding, and coaching interns on live projects. Every mentee under my guidance converted to a full-time role, strengthening Oracle’s design organization.

Designed mobile applications for inventory and warehouse operations, streamlining picking and stock management workflows for supply chain users.

Created UX flows for Oracle’s Quality Management product, enabling users to define specifications, tolerances, and capture inspection results helping organizations build a complete picture of quality across manufacturing and supply chain processes.

Selected for an on-site research initiative at Oracle Micros (Maryland, US), shadowing warehouse personnel and conducting “day-in-the-life” studies. Facilitated focus groups, synthesized findings, and presented insights that influenced product direction.

Worked across diverse client projects in IT services, adapting quickly to different asks — from user research and usability testing to product design, presales demos, and pitch decks. This breadth provided a well-rounded UX foundation across industries and problem types.

Designed user flows for SITA’s airline subscriber information and seat inventory management systems, collaborating directly with UK-based clients to refine workflows and improve adoption.

Introduced and led training on Axure (then an emerging prototyping tool) for cross-functional design teams working on SITA projects. Created lectures, demos, and hands-on programs that upskilled colleagues; recognized with a client award for this contribution.

Initiated and organized “Design Fridays”, a team-wide knowledge sharing program. Coordinated internal sessions, built a design community culture, and invited external thought leaders for guest lectures.

Engineered and managed automotive lighting and wiping systems (rear combination lamps, headlamps, wipers) for models including A-Star, Alto, and Ritz, balancing vendor management, quality assurance, and design changes based on market feedback.

Collaborated with automotive styling and ergonomics teams, sparking an early interest in human factors, usability, and aesthetics. This later shaped my transition into UX design.